To know everything from How to start a blog, SEO stratergies to a Pro Blogger refer to this guide on my blog.
In this article we’ll talk about:
- What are Low Competition Keywords?
- Taking advantage of Low-volume keywords
- What are High volume keywords
- How to Use Everything to get more traffic
It doesn’t matter how skilled of a writer you are. If you overlook the keyword game, your stories won’t receive the desired traffic. The search for the perfect keywords is like looking for hidden treasures. Keywords with high search volumes and low competition are essential for a successful SEO strategy.
This in-depth guide will explore the process of finding such valuable keywords with little to no competition in Google through effective research techniques.
Why Keywords are important for SEO
Keywords are the foundation of SEO. They’re the terms people use to search for information, products, or services online through Search engines. Selecting the right keywords can significantly impact your website’s visibility.
The ideal keyword balances high search volume with manageable competition, offering maximum potential for increased traffic and improved rankings.
Understanding Keyword Competition and Search Volume
Before diving into keyword research strategies, it’s essential to consider two key metrics: competition and search volume.
Keyword Competition
This measures the number of websites vying for the same keyword. High competition signifies a crowded marketplace, while low competition keywords offer potentially easier ranking opportunities.
Search Volume
This indicates how frequently a keyword is searched. High-volume keywords promise significant traffic potential, but they often come with increased competition. Conversely, low-volume keywords may have less competition but also fewer potential visitors.
By carefully analyzing these factors, you can identify keywords that align with your website’s goals and competitive landscape.
What is a Low-Competition Keyword?
A low-competition keyword is a search term with minimal competition from other websites. These keywords offer a better chance to rank higher in search engine results pages (SERPs).
That being said, let us find what are the examples, how can we identify one, and the key characteristics of low-competition keywords.
1. Long-tail keywords
These are typically three or more words, providing more specific search intent. And these detailed phrases can represent a goldmine for businesses seeking organic traffic.
- Short-tail keyword — Broad & intent is unclear
- Long-tail keyword — Specific & intent is clear
For instance,
“Winter camping under the Nothern lights in Norway”
is a highly specific long-tail keyword with potentially lower competition than broader terms like “Winter camping.”
By focusing on long-tail, low-competition keywords, businesses can improve their chances of ranking higher in search results and attracting qualified leads.
2. Niche-Specific Keywords
Niche-specific keywords are terms that target a particular audience or interest within a broader topic. For a blogger, this means focusing on a specific area within their niche.
Example:
This keyword targets a specific audience: people following a gluten-free and vegan diet who are interested in baking.
3. Lower Search Volume Keywords
Low competition often — not every time — results in lower search volume as not all individuals are interested in that specific topic. However, there are topics with high search volumes begging for more content to have.
(We will talk about it a little bit later in this article).
Before that, let’s discuss how you can take advantage of lower search volumes; Hence, this is usually the case in most situations.
Lower search volume keywords are search terms that have fewer monthly searches compared to high-competition keywords. While they might not attract as much traffic initially, they often convert better because they target a more specific audience.
Example:
While “dog food” has a higher search volume, it’s a highly competitive term. The keyword “best organic dog food for sensitive stomachs” targets a smaller audience but is more likely to convert into sales or engagement because it addresses a specific need.
Combining Niche-Specific and Lower Search Volume Keywords
For bloggers, the ideal scenario is to find niche-specific keywords with lower search volume. This combination increases the chances of ranking higher in search results and attracting a targeted audience.
Example:
This keyword targets a specific audience (seniors with arthritis) with a particular interest (home workouts), and it’s likely to have lower competition compared to broader fitness terms.
By focusing on niche-specific, lower search volume keywords, bloggers can build a loyal audience, establish themselves as an authority in their niche, and improve their chances of organic traffic growth.
Using High Search Volume Keywords
High search volume indicates that the keyword is popular and can drive significant traffic. Let us discuss techniques for Discovering Low-Competition, High-Volume Keywords.
Competitor analysis
Competitor analysis is essential for a successful SEO strategy. By analyzing your competitors, you can gain valuable insights into the keywords that are driving their organic traffic. Tools like
can be used to analyze their keyword portfolios and identify high-performing terms. Prioritizing keywords with lower competition can increase your chances of ranking higher in search engine results pages (SERPs).
This strategic approach can give you a competitive edge and enhance your website’s visibility.
Google Autocomplete
You can use Google’s autocomplete to check what people are searching for, as it is one of the most useful features for uncovering high-demand search terms.
As you start typing a query, Google suggests potential completions based on popular searches. These suggestions often reveal valuable long-tail keywords that people are actively seeking.
By analyzing autocomplete results, you can identify:
- High-search volume keywords that are in demand.
- Niche-specific keywords that target a particular audience.
- Customer questions and concerns that can inform your content strategy.
Remember, while autocomplete provides valuable insights, it’s essential to balance search volume with competition when selecting keywords for your content.
Google’s “People Also Ask” Section
When you search for something on Google it will give the results along with the People also Ask section. For example, when I searched “Ads.txt not found,” these were the results I obtained.
This can be used to find high-volume keywords. Here’s how you can do it.
- Search for something on Google.
- Look for the “People Also Ask” section, often appearing below the top search results.
- Examine the questions displayed. These are potential keywords your target audience is actively seeking.
- Click on each question to explore further related questions, uncovering more keyword opportunities.
Use Google Trends
Google Trends is a powerful tool for understanding search patterns. It reveals how popular search terms are over time, helping you spot consistent and seasonal trends. By identifying keywords with steady interest but lower competition, you can strategically position your content for better search engine visibility.
This tool is essential for:
- Discovering trending topics
- Identifying seasonal patterns
- Finding low-competition keywords
If you want an in-depth step-by-step guide about using Google Trends, Read this article.
Forums and Social Media
The simplest thing to say is, that if you search for something and find the top results from forums like Quora, Reddit, or a social media page, it is guaranteed to be a low-competition, high-volume keyword.
You have a great opportunity to get your article to rank at the top for such a search query.
Pay close attention to the questions and top answers in those forums and get the idea to write.
This is not the end
The Internet is evolving so fast that we cannot keep up alone. Everything is changing, So our content at Good Writer — Blogging resources.
Keep in mind that it’s not only the quantity of keywords that matters; it’s the quality of the keywords you select. Relevance to your content and audience is crucial. The online environment is always changing, with search trends and competition shifting over time. It’s important to consistently assess and revise your keyword strategy to stay ahead in the ever-changing world of SEO.
Conclusion
Keyword planning is one of the most important steps in Search Engine Optimization (SEO). To make an article successful on the web, you should use high-volume, low-competition keywords in your articles.
And today we are going to talk about them and how to search for them the right way.
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