You have created a blog and have a couple of or maybe 100 stories in there. You are seeing some traffic coming daily as you have connected the blog to Google Analytics.
However, something feels amiss. The traffic numbers aren’t quite where you want them to be. It’s time to change the strategy. “Repurposing Blog Posts to Social Media”
Imagine turning your blog posts into a series of tweets, a captivating Facebook carousel, an engaging Instagram story, or even an insightful LinkedIn article.
Let’s delve into some effective strategies to make this transformation a reality.
What are the best ways to repurpose blog content for social media?
There are several ways to convert a blog article into a social media post.
- Creating posts by extracting the main points
- Content series
- Q&A sessions
- Converting the idea into video clips
Let’s discuss them in depth.
Extracting the newsworthy points
A powerful method to breathe new life into your blog content for social media is to extract and emphasize essential highlights from your blog articles.
You can choose:
- Impactful quotes
- Interesting statistics
- Striking points
of your writings and transform them into shareable graphics or concise text posts.
This approach not only enhances the readability of your content but also boosts its visual appeal.
Create a content series
Another method is to create a content series based on blog themes.
You can break down a lengthy blog post into a series of smaller, easily consumable snippets. Then publish these as a drip series over a few days or weeks to continually engage your audience and keep them returning for more.
Visual content is highly engaging, so consider transforming your blog post into an infographic or slideshow.
Infographics can simplify complex information and make it more accessible, while slideshows can condense your blog’s key points into an appealing, easily shared format.
Q&A session or a webinar
Going live is another fantastic tactic. Host a Q&A session or a webinar to dive into your blog content in real-time.
This approach not only helps your audience engage more directly with the material but also strengthens the connection and encourages them to share more.
Videos are always better
Don’t forget about videos. Convert your blog content into video scripts. Create a quick summary or dive deeper into your blog post’s topic through video.
Videos perform exceptionally well on platforms like Facebook, Instagram, and LinkedIn.
Build a social media content calendar
To maintain a consistent flow of content, develop a social media content calendar. This enables you to plan and schedule posts, ensuring uniformity across all platforms. Tools such as;
- Hootsuite
- Buffer
can simplify the process and help monitor engagement metrics (We will talk about these tools later in this article).
Encourage readers to share
Keep in mind, no matter how skillful you are, your readers must put to first. Always encourage your audience to share your content.
Using social proof can greatly boost your reach and credibility. Include call-to-actions that invite readers and viewers to share their opinions, tag friends, or repost your content.
Pro Tip:
Make it super easy for the readers to share your post. Make sure to place the share icon in a visible place. (Can you see mine? Please share your opinions in the comments.
How often should I share blog content on social media?
Finding the right frequency for posting your blog content on social media can significantly boost your engagement and drive traffic.
There’s no universal formula, but by knowing your audience and the nuances of each platform, you can achieve the perfect balance.
We can discuss 2 main methods to do that:
- The 80–20 rule
- Rule of thirds
The 80–20 Rule
First, implement the 80–20 rule: Make 80% of your posts about informing, educating, or entertaining your audience. Use the remaining 20% to promote your brand directly.
This approach keeps your followers engaged with valuable content without feeling bombarded by promotions.
The Rule of Thirds
The next one is, to make use of the “social media content marketing rule of thirds”. This means dedicating one-third of your posts to promoting your business, which can include sharing blog links or product updates.
Another third should focus on curated content from industry experts to build relationships and credibility.
The last third should involve personal interaction and engagement, such as responding to comments or joining in on conversations.
By balancing these three elements, you can create a well-rounded and effective social media strategy.
Platforms vary in their optimal posting frequencies
- Facebook: Posting once a day or even three times a week can suffice, given its algorithm favors quality over quantity.
- Twitter: Due to its fast-paced nature, sharing content multiple times daily can help you reach different segments of your audience.
- LinkedIn: As a professional network, posting once a day or a few times a week is recommended.
- Instagram: Sticking to one post per day while utilizing Stories and Reels can keep your feed active and engaging.
Remember, consistency is key. Monitor your performance regularly and be ready to adjust your strategy based on what works best for your audience.
What tools can help transform blog posts into social media content?
When it comes to transforming your blog posts into captivating social media content, several tools can make the process seamless.
These tools are designed to streamline your workflow, allowing you to focus more on creativity and less on logistics. Here’s how you can get started:
1. Canva:
Canva is a fantastic tool for designing eye-catching graphics. Whether it’s an Instagram story, a Facebook post, or a Pinterest pin, Canva offers customizable templates that can help you turn key points from your blog into shareable visuals.
2. Sprout Social:
This all-in-one platform covers everything from scheduling to analytics. Sprout Social allows you to plan, publish, and track your social media posts across various platforms. It also includes social listening features to help you understand your audience better, ensuring your content hits the mark.
3. BuzzSumo:
BuzzSumo is great for content analysis. By identifying trending topics and high-performing posts in your niche, you can tailor your blog content for social media to resonate more effectively with your audience.
4. Hootsuite:
Known for its robust scheduling capabilities, Hootsuite can help you keep your social media calendar organized. Schedule posts in advance and monitor their performance, ensuring you stay consistent and efficient.
5. Buffer:
Buffer is another powerful tool for social media scheduling. With Buffer, you can queue your blog posts and set them to go live at optimal times, maximizing engagement and reach.
By using these tools, you can easily turn your blog content into exciting social media posts that drive traffic and boost engagement.
Remember, success depends not just on the tools but on how well you use them to meet your audience’s needs and habits.
What types of social media posts work best for blog content?
Here are the curated optimal content types best to post on different platforms.
What are the benefits of repurposing blog content for social media?
Repurposing blog content isn’t just about giving old posts new life; it’s a strategic move to enhance your brand’s online presence.
Get more visibility
By sharing parts of your blog, you get more visibility. Social media has huge audiences, and repurposing your blog content helps you reach people who might not see your blog otherwise.
More engagement
Secondly, it fosters engagement. Eye-catching images, provocative questions, or compelling quotes drawn from your blog can encourage likes, shares, and comments from your audience.
When your followers engage with your content, they are more likely to visit your blog, driving traffic and reducing your bounce rate.
Saves Resources and Time
Thirdly, it saves both time and resources. Developing a comprehensive blog post requires significant effort; by repurposing it into various social media posts, you can optimize the return on that investment.
This strategy helps you keep a steady posting schedule without the constant need to generate new content ideas.
Repeat your key message
Additionally, it helps to reinforce your message. By sharing the same information in different formats like infographics, short videos, or stories, you reach people who learn in different ways.
Repeating your message on various platforms makes it stick in your audience’s minds.
It will boost SEO
Lastly, it boosts SEO. Each time your repurposed content is shared and linked back to your blog, it enhances your site’s search engine rankings.
This cycle of sharing and linking improves your blog’s credibility and authority.
Repurposing blog content for social media can increase content lifespan
When it comes to sharing your blog content on social media, one of the key benefits is extending the lifespan of your content. But how do you ensure it resonates with your audience?
Start by understanding your audience’s preferences and tailor your social posts accordingly. Whether it’s an infographic, a quick tip, or a mini-tutorial, breaking down your blog post into digestible snippets makes it easier for your followers to consume and share.
Don’t forget the power of visuals. Images, videos, and graphics are more likely to catch the eye as users scroll through their feeds. Tools like Canva or Adobe Spark can help you create these visual elements without needing extensive design skills.
Additionally, utilize a social media calendar to schedule your repurposed content effectively. This can help you maintain consistency and ensure you’re reaching your audience at optimal times.
Visual content on social media gets more engagement than text-only posts
From the data above, it’s evident not all content types are created equal. Short-form video shines with a stellar 5.7% engagement rate, whereas links trail behind at 1.9%. Grasping these statistics allows you to direct your resources toward content that truly resonates with your audience.
Short-form Video
For example, take a key insight from your recent blog post and transform it into a short-form video for Instagram Reels or TikTok.
Engaging visuals paired with brief but powerful messages can quickly capture attention. Add a captivating caption and relevant hashtags to increase its reach.
Static images
At the same time, static images and visual content perform admirably too, boasting engagement rates of 3.8% and 4.5% respectively.
Create a series of infographics or quote cards highlighting valuable points from your blog.
These formats are particularly effective on platforms like Pinterest and Instagram, where eye-catching visuals are crucial.
Text-only content
Don’t underestimate the power of text-only content either.
While its engagement rate stands at 2.2%, it can be impactful when used wisely.
Craft compelling stories or thought-provoking questions based on your blog topics. This strategy can ignite meaningful conversations and foster engagement, especially on Twitter and LinkedIn.
Link building
Lastly, be strategic in using links. Given their lower engagement rate, offer context and a compelling reason for your audience to click.
Share a brief summary or spotlight a key takeaway directly in your post to entice readers to explore more by visiting your blog.
What Other Things to Do?
Summarize your blog posts with videos to grab attention
- Video content is more likely to be shared on social media compared to other types.
- Using videos can increase organic engagement by up to 135%.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading text.
- Short-form videos are preferred by 68% of consumers.
- Including a video on a landing page can boost conversions by 80%.
Post at the best times to boost engagement
- Studies show that Facebook posts receive more engagement when published between 1 PM and 3 PM on weekdays.
- Instagram users are most active during lunch hours (11 AM — 1 PM) and evenings (7 PM — 9 PM).
- LinkedIn is most effective for B2B engagement when posts are made during business hours, typically around 10 AM and 12 PM.
- Twitter sees the highest engagement for B2C communication during late mornings (9 AM — 11 AM) on weekdays.
- Pinterest activity often peaks in the evening hours, especially between 8 PM and 11 PM.
- Analyzing your audience’s activity through social media insights can provide customized optimal posting times.
Use polls and quizzes to drive interaction
Keep branding consistent to build recognition
- Consistent branding across all profiles enhances credibility and recognition.
- Ensure high-quality images are used, adhering to recommended dimensions for each platform.
- Maintain a consistent voice, tone, and style to stay on-brand, especially when multiple team members manage the social media content.
- Set clear goals aligned with your brand’s objectives, such as driving traffic to your website or increasing engagement.
- Jump on relevant trends that align with your brand to stay current and engaging.
- Align your social media content with your broader digital marketing strategy to reinforce your messages and goals.
- Properly use and spell unique terms, trademarks, and product names to maintain professionalism.
- Establish a compelling brand voice to let your audience know what to expect from your feed.
Work with influencers to expand your reach
- Influencers can help amplify your message by sharing your content with their followers.
- Collaborating with influencers allows you to tap into their engaged audience, increasing your content’s visibility.
- Influencer partnerships can add credibility to your brand, as endorsements from trusted figures often lead to increased trust from potential customers.
- Ensure any influencer content aligns with your brand’s voice and marketing goals for consistency.
- Use influencer metrics such as engagement rates and follower demographics to select the best fit for your campaigns.
- Incorporating influencers into your strategy can lead to higher engagement rates and a broader reach.
What common mistakes should I avoid when turning blog posts into social media content?
- Overloading with Information: social media requires brevity, so don’t overstuff your posts with too much detail. Distill the essence of your blog into bite-sized insights.
- Ignoring Platform Specifics: Each social media platform has its own nuances. Tailor your content to suit the style and format preferred by each platform’s audience.
- Being Too Promotional: Strike a balance between promoting your blog and offering value. Overly promotional content can turn your audience away.
- Lacking Consistency: A sporadic posting schedule can hurt engagement. Create a content calendar to maintain a consistent posting frequency.
- Forgetting Visual Appeal: High-quality visuals are crucial on social media. Use images, videos, and infographics to make your posts more engaging.
- Skipping Engagement: Don’t just post and disappear. Engage with your audience by responding to comments and encouraging discussions.
- Not Using Analytics: Failing to track performance metrics can result in missed opportunities for improvement. Use analytics to refine your strategy.
- Overlooking Call-to-Actions: Always include a clear call-to-action to guide your audience on what to do next, whether it’s visiting your blog or sharing the post.
Conclusion
Transforming your blog content into engaging social media posts can be a game-changer in building your online presence. By using a variety of methods, from creating content series to hosting webinars, you can keep your audience engaged and drive more traffic to your blog. Remember, leveraging the right tools like Canva, Sprout Social, and Hootsuite can streamline your efforts. Prioritize consistency in posting and interaction to foster a strong community.
Now it’s your turn. Happy posting!
Next Steps
If you are a blogger, you just can’t stop here. There are lots of things to optimize to get a steady income:
- Access all the resources no matter what level you are in.
- 10 Proven Ways for New Bloggers to Earn Money
- How to Do Link Building (Backlink guide)
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